Trades marketing agencies in Wales and the South West: who serves the area
Wales and the South West have three home-grown trades agencies that between them cover websites, local SEO, PPC and Meta ads: Agass in Somerset, TradesGrow in Cardiff and ServiceLeads in Cornwall. This guide compares them with two agencies serving the region from elsewhere, and explains which suits a sole trader, which suits a firm already buying ads, and which is for kitchen fitters specifically.
Local firms and remote ones
Agass Marketing Solutions works across Weston-super-Mare, Bristol and Somerset. TradesGrow is in Cardiff. ServiceLeads is in Cornwall and works UK-wide. Riley Marketing is in the North East and serves Wales and the South West as part of its UK coverage. Foresite Design is in Redditch, Worcestershire, and also works UK-wide.
This region has a strong showing of low-risk entry offers. Agass drafts a website free in 48 hours and you pay only if you like it. ServiceLeads guarantees a set number of qualified enquiries in 30 days or waives its fee. Riley Marketing builds its whole system before charging. If you have been put off agencies by upfront fees, this is a good list to be reading.
The entries below give the facts each agency publishes and note what it does not.
1. Agass Marketing Solutions
Best for: South West sole traders wanting a low-risk fixed-price website with optional ads
Agass Marketing Solutions, founded by Joseph Agass, serves Weston-super-Mare, Bristol and the Somerset area, and shows a Dutch company registration. Its headline offer is a free website draft in 48 hours with payment only if you like it, and the client owns both the site and the domain. Services are websites for trades with service and area pages, reviews and a quote form, Google and Meta paid ads, and local SEO covering Google Business Profile, on-page work and citations.
Pricing is published: £499 one-off for a website or £699 for a WordPress build, with optional hosting and changes at £30 a month on no contract. SEO and ads are quoted separately. Named trades are extensive, including roofers, plasterers, carpenters and joiners, tree surgeons, tilers, fencing contractors, landscapers, plumbers and heating engineers, kitchen and bathroom fitters, locksmiths, window, door and conservatory fitters, air conditioning engineers and electricians.
Case studies cover heating and plumbing, fencing, roofline, locksmith and glazing, kitchens and bathrooms, and carpentry clients.
2. Riley Marketing
Best for: Small firms across Wales and the South West wanting website, Google profile, reviews and quoting as one fixed-fee system
Riley Marketing is a North East agency working UK-wide. Its foundational growth system costs £149 a month at the time of writing and includes an SEO-focused website with service and location pages, Google Business Profile optimisation, Google review automation including reactivation of past customers, missed call text back, and a CRM with lead status tracking and branded quote pages on the client's own domain.
The comparison with Agass is instructive. Agass sells the website for a one-off price; Riley Marketing includes the website within a monthly fee that also runs your reviews, catches missed calls and sends branded quotes. Over a year the monthly route costs more than a one-off site, and in return the recurring jobs that most tradespeople neglect get done automatically. The system is built before the client pays, revisions are unlimited, there is no setup fee and cancellation is possible at any time.
Tom Riley, the founder, has ten years in search and lead generation, previously led organic growth at an insurtech and has built and run his own lead generation websites. Clients deal with him directly. Published builds include Anglia Decor, an industrial painting and roofing contractor, and SET Building & Brickwork, an Essex builder. Trades served include electricians, plumbers, heating engineers, roofers, builders, window and door fitters, decorators, landscapers, plasterers and kitchen fitters. Google Ads, Meta ads and local SEO are add-ons.
3. TradesGrow
Best for: Welsh and UK trades wanting a mixed PPC, Facebook and local SEO lead engine with published per-trade results
TradesGrow is based in Cardiff and offers web design, Google paid advertising with call tracking, local SEO covering Google Business Profile, citations and review generation, Facebook ads and done-for-you lead generation. Its line is 'no sales pressure, just results', pitched against clients' previous agencies, with headline claims about average lead and revenue growth carrying a results-vary caveat.
Named trades are plumbers and gas engineers, heating and HVAC and boiler specialists, builders, electricians, roofers, driveways, landscapers and bathroom fitters. Case studies give lead and revenue figures for roofers, a boiler installer, a landscaper and a driveway company. Entry is a free strategy call and audit, lead-gen offers say first leads are free, and a pricing page exists but tiers are not shown on the homepage.
4. ServiceLeads
Best for: Kitchen fitters and similar high-ticket trades wanting a guaranteed Meta-only specialist
ServiceLeads is a founder-led Meta ads agency in Cornwall working UK-wide. It offers Meta ads management, offer and lead-form qualification design, funnel planning, weekly creative testing, tracking and lead-quality feedback, and white-label fulfilment for other agencies. Its guarantee is a set number of qualified homeowner enquiries within 30 days or no management fee, and the client owns the ad account.
Pricing is a flat £750 a month management fee plus ad spend paid direct to Meta. Kitchen fitters are the headline trade, with roof repair, windows and other high-ticket local services also named. Case studies are anonymised Meta lead-generation results with cost-per-lead figures.
5. Foresite Design
Best for: Trades wanting a fast, fixed-price website upgrade delivered remotely
Foresite Design is based in Redditch, Worcestershire, and serves the UK. It builds trade websites to drive calls and enquiries with an emphasis on speed and performance scores, and offers eCommerce, technical and local SEO, digital marketing, hosting, graphic design and branding, and the SiteConcierge lead-qualifying assistant.
Published packs are £449 for Enquiry Boost, £699 for a Quote Landing Page and from £1,750 for a Full Refresh. Trades named include roofers, plumbers, electricians, painters and decorators, landscapers, cleaning companies and pressure washing. An examples page is available but no trade-specific case studies are detailed.
Facts compared
| Agency | Base | Risk-free entry | Published price | Case studies |
|---|---|---|---|---|
| Agass Marketing Solutions | Somerset / Bristol | Free draft in 48 hours, pay if you like it | £499 / £699 site; £30/month hosting | Six trade clients |
| Riley Marketing | North East (UK-wide) | Built before payment, cancel any time | £149/month | Named builds |
| TradesGrow | Cardiff | Free strategy call; first leads free on lead-gen offers | Pricing page, tiers not on homepage | Four trades with figures |
| ServiceLeads | Cornwall (UK-wide) | 30-day enquiry guarantee or no fee | £750/month + ad spend | Anonymised Meta results |
| Foresite Design | Worcestershire (UK-wide) | None stated | £449 / £699 / from £1,750 | Examples page only |
Which to go with
Sole traders in the South West have two good local-or-remote routes. Agass for a site you own with nothing paid until you have seen the draft, or Riley Marketing for a monthly system that handles reviews, missed calls and quotes as well. If you are the kind of tradesperson who never gets round to asking for reviews, the second is worth the difference.
Firms already spending on ads should talk to TradesGrow if they want PPC, Facebook and local SEO together from Cardiff, or ServiceLeads if they are a kitchen fitter or window firm happy to run Meta only with a guarantee and a known fee.
Foresite Design is a solid remote option for a one-off site fix. To understand what each fee buys, read how trades agencies price their work and the marketing budget rules of thumb for trades. The website design shortlist compares Agass and Foresite with other builders, the lead generation shortlist covers ServiceLeads in more depth, and choosing a trades marketing agency by region sets out the wider map.
Frequently asked questions
Which agencies in Wales and the South West let me see work before paying?
Agass Marketing Solutions drafts a website free within 48 hours and you pay only if you like it. Riley Marketing builds its complete system before the client pays. ServiceLeads waives its management fee if it misses its 30-day enquiry target.
What does ServiceLeads cost?
A flat £750 a month management fee, with ad spend paid directly to Meta on top. Clients own their ad account.
Is there a Cardiff-based trades agency?
TradesGrow is based in Cardiff and offers web design, PPC, Facebook ads and local SEO for trades, with published case studies for roofers, a boiler installer, a landscaper and a driveway company.
Should I buy a website outright or pay monthly?
Outright suits those who only want a site. Monthly suits those who want ongoing review requests, missed-call handling and quoting tools included. Agass and Riley Marketing represent each approach in this list.