Who is FJ Digital? Social media for builders, from St Albans
FJ Digital is a small Hertfordshire agency that does one thing for construction businesses: social media. Founded in 2022 and run by Megan, it is an Associate Member of the Federation of Master Builders and has picked up a local award in St Albans.
Where it fits in the market
Plenty of agencies sell tradespeople leads. FJ Digital sells presence. Its services are social media management and content creation, profile refresh and optimisation, and hourly marketing consulting.
That is a deliberately narrow menu. There is no Google Ads, no SEO retainer, no website build. If a builder wants an Instagram grid that looks like a serious company rather than a camera roll, this is the kind of firm that does it.
The FMB connection
FJ Digital is an FMB Associate Member, and its St Albans location comes from that listing. For a builder already in the Federation, that shared membership is a useful signal: the agency has chosen to sit inside the construction trade's own institution rather than market to it from outside.
The agency names electricians, plumbers, builders and roofers among the trades it works with. In practice, its examples skew towards builders, which fits the FMB link.
Three ways to buy
FJ Digital sells monthly packages, one-off services and hourly consulting. Prices are not published, so you will need to ask.
The hourly option is the interesting one for a small firm. A builder who wants to run their own Facebook page but needs someone to set it up properly, write a month of post templates and explain what to photograph on site can buy a few hours rather than a retainer.
| Option | Suits | What to ask |
|---|---|---|
| Monthly package | Firms who want it done for them | Posting frequency, who writes captions, who sources photos |
| One-off service | Profile refresh before a push | What is included and what happens after |
| Hourly consulting | Owners doing it themselves | Minimum hours and what a typical session covers |
What you can check
There are no formal case studies. What FJ Digital does publish is client Instagram examples and a results page. For a social media agency, the Instagram feeds are the evidence that matters, because you can judge them yourself.
Look at consistency, whether the photography shows real sites and real people, and whether captions sound like a builder or a marketing department. Then ask what those accounts looked like before the agency took over.
The right and wrong reasons to hire FJ Digital
Hire FJ Digital if you are a builder or trade in Hertfordshire or the wider South East, you win most work through recommendation, and you want your social profiles to confirm what the recommendation said. It sits naturally among trades agencies specialising in social media management and the agencies covering the East of England.
Do not hire FJ Digital expecting a pipeline of enquiries next month. Organic social supports lead flow; it rarely creates it on its own. If leads are the goal, start with trades agencies focused on lead generation and add social later.
Frequently asked questions
What does FJ Digital do?
Social media management and content creation, profile refresh and optimisation, and hourly marketing consulting for construction and trades businesses.
Is FJ Digital a member of the FMB?
Yes, it is an FMB Associate Member and is listed in St Albans, Hertfordshire.
When was FJ Digital founded?
In 2022. It is run by Megan, whose surname is not stated on the site.